University Hospital Advertising Campaign
Developed a new image AD campaign for University Hospital
University Hospital separated from the University of Medicine & Dentistry of New Jersey to become an independent medical center. EMA created a new image campaign announcing this change, with a reassuring message to the community that University Hospital continues to be northern New Jersey’s premier academic health center and one of the state’s leading teaching hospitals.
Using graphics showing advanced technical care, humanism and experiential endorsement, these images and designs reinforce the brand for University Hospital as delivering premier care, “right in your your own back yard.” This branding campaign uses dramatic images for University Hospital, showing predominant support for the community.