St. Mary’s Hospital
Our People Make It Work
Developed a new image AD campaign for St. Mary’s Hospital
Creation and development of “The Brand,” which generates a distinctive, colorful, consumer-friendly look that presents a new voice for the hospital, reflecting an overall new confident image. This new message is incorporated into a print AD campaign, along with outdoor, billboards and direct mail.
The power of consistency, as well as the strength of a great message, images and design, play a key role in the development of the new brand for St. Mary’s Hospital. This branding campaign creates a sharper and more coherent image for St. Mary’s Hospital as a support for the community.