Take Sides. Show Style.
Developed a new image AD campaign for Free Country
A global manufacturer of casual outerwear for young men and women, inspired by the modern, individualized active lifestyle of today’s younger generation, coupled with the freedom of expression. This new brand awareness of individual style and experimentation has a spirit that can be expressed by your clothing choice. Free Country is as individual as YOU are.
This non-traditional approach utilizes different perspectives and belief systems, reinforcing the concept of individuality and modern thought. The black and white editorial-style ads place the emphasis on points of view, suggesting that Free Country clothing is a reflection of personal styles.